Behind our Brand - Isabelle Violet & Cathryn Rose

Behind our Brand - Isabelle Violet & Cathryn Rose

Building Confidence and Empowering Women Through Luxury Perfume Oils: The Story Behind KWEAN&CO

The story of KWEAN&CO is not just one about perfume oils; it’s about resilience, passion, and a shared vision that blossomed between two neighbours, Isabelle and Cathryn, during one of the most challenging periods in recent history: the COVID-19 pandemic. Two mothers with beauty industry backgrounds, each facing unique challenges in their personal lives, came together with a mission to create luxury products that not only reflect their values but also make a difference in the lives of women everywhere.

The Beginnings: Two Mums, One Vision

Isabelle and Cathryn, both residents of Perth, Western Australia, were more than just neighbours—they shared a bond forged through motherhood and a mutual passion for beauty. With both women having worked in the beauty industry, their conversations often drifted toward skincare, fragrance, and the challenges that women, especially those with sensitive skin, face when choosing personal care products.

However, what truly solidified their partnership was their personal journeys. Isabelle, who has an autoimmune disease, understood firsthand the difficulty of finding beauty products that wouldn't trigger allergic reactions or irritate her immune system. Her search for low-tox, gentle, yet effective products was not just for herself, but also for one of her children, who also shares an autoimmune condition. This daily challenge drove Isabelle to explore and experiment with alternatives that would be safer for their sensitive skin.

Cathryn, too, had a similar struggle. Having sensitive skin, she had long been on the lookout for products that would nourish and enhance her beauty without causing irritation. Both women had experienced firsthand how difficult it was to find luxurious beauty products that met their needs.

During the lockdowns that isolated them from much of the outside world, their conversations turned into brainstorming sessions. The question was simple: How could they create a product that was not only luxurious but also suitable for sensitive skin, free from harsh chemicals, and affordable for all women?

The answer came in the form of KWEAN&CO, a luxury perfume oil brand that focuses on delivering long-lasting, alcohol-free, oil-based fragrances that offer a rich sensory experience without compromising on quality or safety.

The Impact of COVID-19: From Idea to Action

The COVID-19 pandemic was a challenging time for many, and it forced both women to reevaluate their professional lives. With the beauty industry heavily impacted and both of them spending more time at home with their families, they recognised an opportunity. It was time to channel their collective beauty expertise and personal experiences into something meaningful.

The pandemic, in a strange way, became the perfect backdrop for launching KWEAN&CO. With a newfound focus on health, well-being, and reducing the toxins in their homes, they realised that other women likely faced the same challenges. Many women were stuck at home, managing the stresses of the pandemic while juggling work, childcare, and personal health concerns. KWEAN&CO became their way of offering a slice of luxury, a moment of indulgence, and a way to help women feel empowered, even in the most uncertain times.

Their fragrance oils were carefully formulated, ensuring that each scent was crafted without alcohol—a common ingredient in most perfumes that often irritates sensitive skin. By creating alcohol-free, oil-based perfumes, they offered a safer alternative that still provided the richness and longevity that traditional perfumes are known for.

Low-Tox, High-Luxury: A Product of Passion

Cathryn and Isabelle's journey toward creating KWEAN&CO was deeply personal. For Isabelle, the goal was to find a product that wouldn’t aggravate her autoimmune condition or her child’s allergies. For Cathryn, it was about addressing her own skin sensitivities. Together, they became committed to creating something that bridged the gap between essential oils and traditional perfumes—a product that was luxurious, long-lasting, and free from harsh chemicals.

Their perfume oils were the result of tireless research, experimentation, and determination to find the perfect balance. Using high-quality perfume oils, they crafted scents that not only smelled sophisticated but also evolved beautifully throughout the day. These oil-based perfumes are absorbed into the skin, allowing the fragrance to last longer and develop a unique profile on each wearer.

The result? A line of perfume oils that provide the luxury of a high-end fragrance without the harsh chemicals or allergens that so often accompany traditional perfumes.

Empowering Women Through Scent

Cathryn and Isabelle's mission wasn’t just to create another perfume brand; they wanted to make a difference. Their experiences as mothers, their personal health challenges, and their passion for beauty all pointed toward one common goal: empowering women.

For both founders, the idea of empowerment is at the heart of KWEAN&CO. They believe that a fragrance is more than just a scent—it’s an expression of identity, a way to boost confidence, and a tool to help women face the world with strength and grace. Their mantra, “For Every Woman, Everywhere,” reflects this belief.

They wanted to create a product that was accessible to women from all walks of life, regardless of background or financial situation. Perfume has often been viewed as a luxury that only some can afford, but KWEAN&CO strives to break that barrier. By offering high-quality, affordable perfume oils, they hope to provide every woman with a small piece of luxury that helps her feel confident in any situation.

Whether it’s a mum navigating the daily chaos of family life, a professional stepping into an important meeting, or someone facing personal health challenges like Isabelle, KWEAN&CO’s fragrances are designed to uplift, inspire, and empower.

Giving Back to the Community

At the heart of KWEAN&CO is the desire to give back. Their personal journeys had taught them the importance of community, especially during difficult times. They knew they wanted KWEAN&CO to be more than just a perfume brand—it had to have a positive impact on the community.

One of the ways they’ve done this is by supporting initiatives that empower women from all demographics. From working with local charities to creating programs that provide access to beauty products for women who may not otherwise be able to afford them, KWEAN&CO has made it a priority to give back.

Their hope is that by empowering women with confidence through fragrance, they can also inspire them to take on life’s challenges with renewed strength and optimism.

The Future of KWEAN&CO

Looking ahead, Cathryn and Isabelle have big plans for KWEAN&CO. Their vision for the future is to continue expanding their product line, offering more fragrances and body care products that align with their philosophy of low-tox luxury. They’re also exploring ways to make their products even more sustainable, using eco-friendly packaging and sourcing ingredients ethically.

Beyond product development, Cathryn and Isabelle are committed to growing their community of empowered women. Through events, collaborations, and charitable efforts, they aim to make a lasting impact on the lives of women everywhere. As KWEAN&CO expands, they are passionate about creating employment opportunities that provide flexible and supportive roles for women from all walks of life and diverse backgrounds. Their mission is to empower women not only through their products but also by offering meaningful work that fosters personal and professional growth, helping all women thrive in any environment.

Final Thoughts: A Message of Hope and Resilience

The story of KWEAN&CO is one of hope, resilience, and the power of community. Isabelle and Cathryn took their personal struggles, combined them with their professional expertise, and created something beautiful. Their perfume oils are more than just a product—they are a testament to what can be achieved when women come together, support one another, and pursue a shared dream.

In a world that often feels chaotic and unpredictable, KWEAN&CO offers a moment of luxury, a sense of calm, and a boost of confidence. For every woman, everywhere.

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